The development of the logo is the conceptual basis of the brand, this stage already requires you to focus on the context and attention to detail. Whether the idea is based on one symbol or a combination of several regardless of the formats, material, and layout, the logo should work. If the image is multicolored, make sure that it does not lose anything in the monochrome. That it has sufficient plasticity and simplicity in order to be minimally dependent on scale.
The final logo file must be provided in the formats * .jpg or * .png, * pdf, * ai.
Its format and size impose severe limitations on the designer and simply the fulfillment of a number of requirements for content and appearance.
Pay attention to the possibilities for a rational combination with the logo of colors, shapes, and negative space. Do not forget about the hierarchy of elements, their readability, especially in terms of contact information.
Among the requirements for the layout: editable * .pdf, * .ai, * .psd, * .indd; Color model - CMYK; Fonts - vector.
Designing a page in a social network is the link between digital and printed components of style, the first step on the road to Internet expansion. It is very important that at this stage the individual elements of the style are brought into full agreement with each other to unity and integrity.
File requirements: * .jpg or * .png, * .ai or * .psd; Color model - RGB.